BA (Honours) Marketing & Advertising

Content

Concentrate on the underpinning knowledge related to marketing and advertising whilst evaluating the processes and operational aspects of practice. This course is specifically designed to provide a comprehensive understanding of the industry and to equally suit the first-time undergraduate, those already working within the industry, changing career or seeking to update themselves prior to re-entering the industry. Your study is structured to include: marketing and advertising theory, marketing management, managing relationships, information management, advertising and communications, creativity communications, managing creativity, stakeholder perspective, information sources, media context and personal and professional development.

Assessment

Coursework and personal and professional development.

Suitability/Prerequisites

For entry to Year One, you must have completed at least one year of a BA degree, GPA 3.0 or higher. For entry to Year Two, you must have at least two years of a BA degree related to Business.

Location

Elephant & Castle campus, central London. See locations.

Fees

£3,100 per Term

Study Periods Available

Year 1- Fall; Spring; Summer; Fall and Spring; Spring and Summer; Fall, Spring and Summer. Year 2 - Fall; Spring; Fall and Spring; Fall, Spring and Summer.

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