This is one of the few full-time degrees focusing on marketing and advertising in the UK. It is specifically designed to provide a comprehensive understanding of the industry.

Course Content
This is a three-year course and Study Abroad students are accepted for either year 1 or 2. Students need to select one of two routes: a marketing route covering applied market research and global marketing information; or an advertising route covering international advertising and global media organizations.

Year 1
Students will be given the theoretical and analytical framework necessary for further study and develop marketing and advertising skills. Syllabus areas include marketing and advertising theory, design and practice, analysis of the competitive environment, communication theory, information sources, and buyer behavior.

Year 2
Students will apply the theoretical framework to the functional activities of marketing and advertising. Syllabus areas include marketing management, media planning, design and practice, information for marketing, human resources management, and managing integrated communications.

Assessment
Students are assessed on coursework, projects, a dissertation, and exams. Each full year earns 120 London Institute credits.

Prerequisites
For entry to Year 1, students must have completed at least one year and be in good standing at an accredited university with GPA 3.0 or higher. For entry to Year 2, students must have completed at least one year and be in good standing at an accredited university with GPA 3.0 or higher. Students must be enrolled and have done courses in a Marketing or Advertising major. 

Study Periods Available

Terms	1	2	3	1,2 & 3
Year 1	Yes	Yes	No	Yes
Year 2	Yes	Yes	No	Yes

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