Aims

You will build on existing skills, from traditional craft techniques to the latest digital methods, in one of the following specialist fields: fashion, editorial, advertising or reportage photography. Students will be expected to nominate an area of practise to specialise in during this course, and you will cover the process from concept to image through

technique. You will learn about contemporary professional photography and setting up as a freelance photographer in an increasingly competitive marketplace. A personal tutor will be assigned to visit you at various points during the course to guide and check your progress on briefs and aspects of portfolio building.

Suitability

You will need to demonstrate an in-depth knowledge of a particular genre of photography, coupled with a high technical proficiency with specialist camera equipment, as well as an ability to use Adobe Photoshop autonomously in the production of digitised photographic images. Attendance of previous courses would not be a pre-requisite for those who have completed other courses or who have industrial experience.

Content

analysis and application of specialist techniques used in the production of work

correct use of specialist equipment used within the confines of your chosen area

effective use of digital capture, its effect on workflow and the photographic business

identifying appropriate markets and methods of targeting

setting up and maintaining a business as a sole trader, VAT registration, book keeping

the role of the photographer

Duration: 12 weeks

Dates: 23 Feb-11 June 2004

Location: Elephant and Castle

Fee: £5,250.00

Places are offered after successful interview with the Course Leader. If you would like to pursue this, please request a course information pack which describes the programme in more detail and includes an application form which will need to be completed and returned to the DALI office before you can be considered for interview.